Online Self-Study Courses
Self-Study Courses
Build a stronger team, at your own pace
Online self-study programmes for automotive Sales, Aftersales and Business Sales professionals. Learn anytime, apply it in the business straight away.
£99 per programme inc VAT

Proven automotive training, on your schedule
Our self-study programmes give your people the knowledge, skills and behaviours to deliver a better customer experience and sell more, without taking a day out of the business. Every programme is fully online, learner-led and built around the real work of the role.
Study module by module on our virtual learning hub, put each lesson into practice with work-based tasks, and finish with an ASC WebCoach Academy Certificate.
Sales Professional Self-Study
For automotive Retail Sales Executives and Sales Managers
Master every stage of the customer buying process, from first enquiry to handover and beyond. Learn to manage enquiries, present products and finance with confidence, handle objections, negotiate and gain commitment, then keep customers coming back.
What’s covered
- Introduction to Sales and Sales Overview
- Enquiry Management
- Sales Activity, Part 1
- Sales Activity, Part 2
- Referrals and Renewals
- Customer Retention and Lifetime Value
£99 inc VAT
Aftersales Professional Self-Study
For automotive Aftersales Advisors and Aftersales Managers
Take every customer through an outstanding aftersales journey, from the first call to vehicle handover: understanding needs, the vehicle health check, presenting additional work, handling objections and complaints, and building lasting loyalty.
What’s covered
- Aftersales Overview
- Booking/Appointment
- Welcome and Qualification
- Services Agreed
- Quality Experience
- Vehicle Handover
- Follow-up and CRM
- Proactivity in Selling
£99 inc VAT
Business Sales Professional Self-Study
For Business Sales, Business Development, Fleet and Commercial Vehicle Sales teams
Win and keep more business customers. Understand the UK fleet market and how fleet buyers decide, manage enquiries, plan your sales activity and build a steady pipeline through referrals, renewals, networking and prospecting.
What’s covered
- Knowing Your Marketplace
- Managing Incoming Activity
- Sales Activity
- Understanding Activity and Performance
- Referrals and Renewals
- New Business Generation
£99 inc VAT
Everything you need to learn, practise and prove it
Instant access
Log in to the learning hub whenever suits you and your business.
Expert review videos
Over 7 hours of trainer-led videos from experienced automotive coaches.
70+ learning items
Structured lesson content for every module.
PDF manuals
Keep them and refer back anytime.
Work-based tasks
Put each module into practice in your own workplace.
Knowledge checks
Quick tests at the end of every module.
Certificate
An ASC WebCoach Academy Certificate when you complete every module.
One simple price
£99 per programme, including VAT.
How it works
01
Choose your programme
Pick the course that fits your role and buy online for £99.
02
Log in and learn
Work through each module at your own pace on our learning hub.
03
Put it into practice
Complete work-based tasks and knowledge checks as you go.
04
Get certified
Finish every module and receive your ASC WebCoach Academy Certificate.
Training designed by people who know automotive
We have designed and delivered automotive training since 2004, and virtual training since 2010, for local, national and international automotive businesses. Every course follows a proven seven-stage design process, so learning turns into measurable results in your business.
- Less time out of the business
- No travel time or travel costs
- Re-sit modules as often as you need
- Skills go straight into the workplace
20+
Years training automotive teams
6–8
Modules per programme
7+
Hours of expert video
Ready to raise your team’s performance?
Choose your course and start learning today, or talk to us about training for your whole team.
