About Us

Specialist sales and aftersales training for the automotive, aftermarket and agricultural sectors – delivered in the classroom, online and in your business since 2004

Who We Are

ASC WebCoach Automotive is a specialist training provider built on more than 25 years’ experience in the automotive sector. Since 2004 we’ve designed and delivered training, coaching and learning development for everyone from small independent businesses to multinational brands, across the UK and Europe.

We focus on what makes a real difference on the showroom floor and in the workshop: confident, capable sales and aftersales teams who deliver results.

Our approach is scientific in the way we design and develop core materials that ensure the learning solution is both effective and measurable. All of our training and coaching content is created with pedagogy in mind. Through effective learning design we can create a structured and measured approach to learning, based on published approaches and methods.

What We Do

Virtual Training Delivery (WebCoach)

Developed over 15 years, WebCoach brings high-paced, instructor-led training directly into the workplace. This isn’t a Teams call and a slide deck – learners follow a structured path on our dedicated learning platform, supported by:
✅ Instructor-led live virtual training on our dedicated platform
✅ Our ASC WebCoach Academy Learning Hub
✅ Downloadable course manuals and work-based assignments
✅ Review videos, knowledge checks and quizzes
✅ 1-2-1 virtual coaching

Classroom Training 

Focused, fast-paced sessions combining experiential and accelerated learning, so teams take in a lot of information in an engaging way. Choose from our catalogue of courses or ask about a bespoke programme.

1-2-1 Development Coaching

Virtual or face-to-face coaching for individuals and teams. We identify development areas, map out the steps to growth and link everything to performance measures.

Training and Content Design

From client brief to learning outcomes, running orders, presentations, manuals, quizzes and assessments, we create everything needed to deliver and measure effective training. We also produce interactive documents and videos for clients.

Our Clients

Since 2004 ASC has developed and delivered a wide range of learning solutions nationally and internationally. Working with small businesses through to multinational companies, ASC has consistently delivered curriculum and strategic training and coaching across the UK, ROI, Sweden, Denmark and Germany to a range of clients including:

Click to see our current virtual courses