IMI Certified Programmes

ASC WebCoach Automotive provide fully certified professional programmes to the automotive industry.
Building on over 25 years experience in the automotive sector and 17 years delivery the highest quality, effective training solutions to a wide variety of clients.


Designed around the core competencies required to be a successful Retail Sales Executive in today’s changing marketplace and ensure an engaging customer experience is delivered consistently, leading to increased sales performance and higher customer satisfaction.

Who is it for?

Retail Sales Executives
Senior Sales Executives
Sales Controllers
Sales Managers

Certified by The IMI-2


Designed around the core competencies required to be a successful Aftersales Advisor and providing key customer handling skills and selling techniques with a focus on delivering a high standard of customer experience, increasing customer satisfaction, customer loyalty and customer spend. 

Who is it for?

Aftersales Advisors
Aftersales Supervisors
Workshop Managers
Aftersales Managers

Certified by The IMI-2

Why choose ASC?

Our goal is to provide you and your business with an easy to access, cost effective training platform that enables you to upskill your sales and aftersales teams with the minimum of time input or financial cost to the business.

We have been involved in designing training for over 18 years, ranging from sales training, product launches, CRM implementation programmes and tactical training and coaching in the support of larger performance improvement programmes.

Our solutions integrate the most up to date technology, proven educational structure and an engaging, real-world approach that is focussed on ensuring you or your staff are able to maximise their performance consistently.

How our programmes are delivered


The Hub provides a central point for all of our virtual activities, including virtual coaching, links to VCTs and direct communication with our team


Trainer led Virtual Classroom Session to introduce new knowledge, skills and best practice. Deployed directly into the workplace and structured for effective learning


Simple, structured work-based assignments designed to embed learning directly into the workplace and create both immediate and long-term development

Automotive Pricing


£795 per programme below
  • Certified Sales Professional
  • Certified Aftersales Professional
  • Certified Sales Manager COMING SOON
  • Certified Finance Sales Professional COMING SOON
  • Certified Business Sales Professional COMING SOON


£2,995 Annual Pass
  • Unlimited access for 12 months
  • Up to 6 IMI accredited certificates
  • Access to tactical ‘short’ courses
  • Access to 1-2-1 coaching
  • Full Training Needs Analysis (TNA) and development support

Our Expertise

ASC have designed and delivered all types of training, skills and learning development to a range of clients including:

Contact us for more information or to discuss a bespoke solution